The Unusuwul Studio

The UNUSUWUL Studio was built to harness the amazing properties of the wool fibre through regenerative design.

We let the characteristics of each individual wool breeds we work with take the lead, using our innovative UNUSUWUL process to develop surprisingly tactile textiles for fashion and beyond.

The UNUSUWUL Process

The UNUSUWUL™ Process is the name of our innovative design system. 

If you have ever shrunk a wool jumper in the washing machine, you will know that this happens because wool felts. 

Felting is a natural capability of the wool fibre. Wool has scales just like human hair, felting happens when these scales lock together. It's this interlocking that causes your garments to shrink in the wash. They get a lot smaller but also a lot stronger.

The UNUSUWUL design system harnesses this power of wool to reduce the need for synthetics in textiles. By harnessing wool's natural ability to felt through the knitting process, UNUSUWUL pieces engineer strength directly into a fabric or garment, exactly where it's needed.

The Benefits:

100% Wool

A renewable, fully compostable material. UNUSUWUL pieces can be safely buried or composted and will naturally degrade into the soil within a year.

Zero Synthetics

All wool, only wool and nothing but the wool. There are no additional threads, adhesives or strengtheners used in the creation of our pieces and no oil-derived fibres in sight.

Circular

Striving for soil to soil circularity, UNUSUWUL products are built to integrate with established wool recycling systems in the UK so they can (eventually) turn back into yarn or become another wool based product.

Highly Efficient

Our UNUSUWUL system leverages technical knitting processes to create products directly to shape with the least number of seams possible.

Local

The UNUSUWUL system works with UK sourced wool. We want to create more opportunities for UK grown wool and heritage breeds to access new revenue streams.

We are currently developing new things using certified British Wool yarns and breed specific wool fibre from biodynamic farms across the UK in partnership with SouthEast England Fibreshed.

Our BAGS are knitted up using 100% recycled merino fibre created by IINOUIIO in Yorkshire from discarded spinning waste.

ORDERS NOW OPEN!

ORDERS NOW OPEN!

Marrying innovation with thoughtfully crafted design - the UNUSUWUL shoulder bag brings both style and substance to your day to day.

  • Made from 100% recycled wool, spun in Yorkshire.

  • No plastics, adhesives or chemicals

  • Made to order in the UK.

Our Founder

Nicci James is a knitwear designer challenging the perception of wool through a contemporary lens.

Nicci’s innovative work began with a series of experiments during an MA in Fashion Knitwear at the Royal College of Art. Ever curious to understand how things work - Nicci continued to develop the process with funding from Innovate UK, forming The UNUSUWUL Studio in 2023.

Currently based at Cockpit Studios in Deptford thanks to support from the Haberdashers Company.