
Harnessing the Power of Wool
UNUSUWUL is a research and design studio harnessing the power of WOOL.
We use our innovative process to turn underused & unwanted wool fibres into luxury textile pieces.
The UNUSUWUL Designer...
The UNUSUWUL Designer...
“UNUSUWUL’s mission is to champion the amazing natural properties of the wool fibre to challenge the need for plastic in fashion.
I harness wool's natural ability to felt through knitted structures, engineering UNUSUWUL pieces to have strength or flexibility precisely where it's needed. This transforms wool yarns into tactile, long lasting garments, accessories and fabrics you can’t help but touch!”
- Nicci James
Creative Director & Knitwear Specialist

Tactility to Treasure
Our UNUSUWUL process creates knitted pieces unlike you’ve felt before. Marrying innovative knit engineering with classic design shapes, our tactile pieces are something you’ll keep reaching for, time and again.
Check out our made to order UNUSUWUL pieces or enquire about commissions.